play octopus
rideshare advertising and entertainment
Play Octopus are interactive tablets that enhance the passenger experience filled with games and local offerings.
Advertisers can reach a generation on the move - putting your brand front and center with geo-targeted video ads played to a captive audience. The ultimate out-of-home advertising experience.
For Passenger: Fun engagement including games like Trivia and Spot the Difference
For Drivers: Increase Tips, Better Ratings, and Play Octopus Cash Rewards
For Advertisers: Geo-targeted, Interactive Ads, Dynamic Impressions
Simplified Tablet Flow
Game > Ad > Game > Ad, Repeat
Simplified Tablet Flow = {[Adset 1 : (Game Flow)+(Ad Flow)] + [Adset 2 : (Game Flow)+(Ad Flow)}
Engaging Games
60 Second Games, Have Fun, Win Money
Game 1: Trivia
Game 3: Find the Octopus
Game 2: Spot the Difference
Select a Game Menu
In House Game Design and Improvements
Trivia: Improved layout, team-sourced questions, easy questions first
Spot the Difference: Custom image differences, skip button, 3 points per image
Find the Octopus: Tutorial box, fast game play design, simplified game to target young passengers
Select Game Menu: Give game options, auto select Trivia if no engagement
Dev Tools: Static skip button, geo-location, passenger detection
Tablet Board: Incl. all game flow use cases (Top Score, High Score, No High Score)
Are you still playing?: No engagement display
Interactive Ads - Click to Reveals Flows
Click to Reveal Flows: Static Reveal Ad (Top), Phone Number Submission Ad (Middle), Email Address Submission Ad (Bottom)
Sales & Advertising Design Assets
Designed compatible branded assets for advertising clients for proposals and live ads
Iterated copy and layout with sales and client on changing campaigns and offers
Compiled templates and guidelines for large client creative teams
Advertiser Dashboard (Desktop)
Admin Advertiser Dashboard Mockup: Overview of Ad Metrics
Driver Dashboard (Mobile-First)
Driver Dashboard Mockup: Progress to payout